All businesses need to do two things. They need to attract as many people as possible who might have a need for their services. Then they need to nurture these new contacts, so prospects become leads; leads become customers; customers become fans.
PR, advertising, events – they all have their place in the marketing mix. Content, though, is different. It’s the only kind of marketing that remains equally impactful throughout the duration of the customer’s journey. It helps build awareness among key customers, establish your business’ credentials and credibility and then nurture leads through to sale.
There are rich rewards for those that get it right. Join us and you’ll get an overview of different advanced content marketing programs that you can use to engage your audience.
-Check-in & Networking 6:30 – 7:00 pm
-Panel 7:00 – 7:45 pm
-Q&A 7:45 – 8:15 pm
-Networking 8:15 – 9:00 pm
RSVP for the event here.